Thirty years ago, Pyzel Surfboards started the same way a lot of good things on the North Shore do — in a small backyard shaping bay, fueled by a love for surfing and a lot of time in the water. What began as a grassroots operation has grown into one of the most respected surfboard brands in the world, without ever forgetting where it all began.
^ Jon's first ever shaping room on the North Shore, 1995.
Jon Pyzel began shaping in the early ’90s, dialing boards in directly off the picturesque waves of the North Shore. This place has always been the ultimate testing ground & from day one, Pyzel boards have been about performance, durability, and helping surfers surf better, no matter the conditions.
A huge part of the progression of Pyzel came from the surfers pushing the boards. The Florence Brothers — John John, Nathan, and Ivan — helped fine-tune designs at the highest level, from fun beach breaks to some of the heaviest waves on the planet. Chargers like Billy Kemper & Mark Healey added another layer, requesting improvements to guns that could handle the big stuff without losing confidence. Just as important were the North Shore locals and everyday surfers who trusted Pyzel boards by putting their hard-earned money into riding them, giving constant feedback and helping shape what we’re building.
^JJF & Jon, dialing in the next magic board.
^ Mark Healey and Jon Pyzel with a fresh Padillac. Healey helped develop & actually named the model due to it's incredible ability to paddle into XXL waves.
As Pyzel grew beyond that original backyard bay, it did it the right way. Today, Pyzel boards are built internationally by that regions local surfers/craftsmen and have acquired some of the top achievements known to surfing, but we’ve stayed committed to doing good business — taking care of our crew, paying livable wages with benefits, working closely with our vendors, and keeping craftsmanship at the core of everything we do.
Giving back has always been part of it too. Over the years, Pyzel has supported nonprofits and community projects that protect our oceans, forests, and the places/people we love. Being a surfboard manufacturer comes with responsibility, and Pyzel takes that seriously. Learn more about our efforts here.
Thirty years in, Pyzel is still a family-run company, led by Jon and Dali Pyzel, right here on the North Shore of Oʻahu. Same values, same mindset — but with better boards now than ever before. Along the way, those boards have been part of victories like World Titles, Triple Crowns, The Eddie, Wave of the Winter, Backdoor Shootout, Vans Pipe Masters, STAB In the Dark, countless historic sessions in the heaviest waves around the globe & much more. We’re proud of where we’ve been, grateful for everyone who’s been part of the journey, and fired up for what’s next!
^ Jon Pyzel with his wife Dali Pyzel who has built the business of Pyzel Surfboards over the past 30 years, worldwide. Jon & Dali continue to run Pyzel Surfboards from their home/factory on the North Shore.
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In honor of 30 years of Pyzel, we’ve taken an archived ‘Too Much Coffee’ logo, featured in the earliest shapes including John John Florence’s very first Pyzel Surfboard, and stamped it on the back of a soft cotton tee with Jon Pyzel’s unique 30 year signature up front (Shop 30 Year - Too Much Coffee Tee). Available throughout 2026, you can also opt for the ‘Too Much Coffee’ logo on any custom Pyzel Surfboard via our website’s custom board builder or request this from your local surf shop upon placing your order.
